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Laura Viera, is Laura Jiménez's signature bridal collection (Viera being Laura's maternal surname). Laura was born in Seville, in the bosom of a family passionate about art, cinema, music and literature. After graduating from university her desire to travel led her to live and work in several European cities. It was in Barcelona, a city notorious for its design and style, where she developed her career as a textile buyer for one of the most important companies in the sector. During this phase in her career, she also trained as a designer of wedding dresses and ceremonial gowns. Right before launching Laura Viera, her final stage as a textile buyer brought her to live and work in Shanghai, an amazing experience that ended with her enthusiastic desire to return to Spain and develop her own signature wedding dresses.

Laura's collections strive to transmit all of her influences, experiences and passions, such as music and cinema of the 70s and 90s, travel and knowledge of other cultures and her love of fine art. Natural fabrics, romantic and contemporary details, are the basis of her style, and above all, the need to offer delicate and ultra feminine clothes for the big day.